Pricing

Priced by sites, people and practice, not per person who left.

In New York, residential child care workers turned over at about 57 percent in 2022, according to the Council of Family and Child Caring Agencies. Per-named-user pricing would bill you twice for one funded post and make your budget impossible to forecast, for a product whose purpose is to help reduce that number. Users are counted once a year, against funded posts, and reassigned the day somebody leaves.

Read this before you budget from it

Indicative list pricing, published so you can budget and tell us where it is wrong. No payment processor is connected and nothing on this page is a purchasable offer yet.

Every organization gets all 15 personas, all 10 competency pillars, all 40 lessons, all 400 scenarios — 100 at each difficulty — and Flight Recorder™, the longitudinal competency record. The measurement layer is not an upgrade. We do not hold the curriculum back to sell it again, because the organization with the smallest budget is the one whose staff most need the whole thing.

What a license actually buys, in units you can count

10 competencies at four levels. 40 lessons. 400 scenarios, 100 of them at each of Easy, Medium, Hard and Advanced, resolving to 4,980 runnable configurations once persona and developmental band are applied.

In practice that is 208 sessions — roughly 69 hours — for one member of staff to work every competency at every level at the recommended 5 sessions of evidence each. Over the two years that takes, they never meet the same situation twice. That is the number to hold against the per-seat price, not the count of lessons.

It is also why none of it is held back by tier. A program that can only afford the lower tier is the one whose staff most need the whole library. A curriculum sold in slices has gaps nobody chose.

01

The rate card

Three things decide the price: sites, people and practice.

Each rate falls as volume rises, and each applies only to the units inside its band, like tax brackets. Adding one more site, person or session never makes the whole bill jump.

Facility size

Annual platform fee, per site
First site$2,400
Sites 2–5$1,200
Sites 6–15$900
Sites 16 and up$600

WhyEach site adds configuration, reporting and support. The fee grows with sites and falls per site as an organization gets bigger.

People

Per user, per year
Users 1–50$139
Users 51–150$119
Users 151–600$99
Users 601 and up$79

WhyEach person’s practice, records and debriefs. The rate falls with volume, so a network’s 700th user costs less than a small home’s 20th.

Practice

30 sessions per user per year included
Included, pooled across your organization30 per user per year
The first 2,000 extra sessions, reconciled at renewal$0.95 each
The next 8,000, reconciled at renewal$0.80 each
Beyond 10,000, reconciled at renewal$0.65 each

WhyThirty sessions per user per year are included and pooled across the organization, above the typical 24. Nothing stops when the pool runs out. Sessions beyond it are reconciled once at renewal, because each one has a real cost.

What a session isOne session is one full practice conversation of about 10 exchanges and 5 to 10 minutes. It is voiced, graded and ends with a scorecard.

Upfront facility procedural integration (onboarding)

once
First site$2,500
Each additional site$750

WhyIt covers reading your policy documents and mapping them to the intake. It covers writing your rubric and building scenarios to your SOPs. It also covers conformance checks and calibration, reviewer setup and staff launch. It is priced as the work it is.

What that comes to

Worked from the rate card at typical use, about 24 sessions per person per year. The last row shows a home practising every month, and what the reconciliation adds.

OrganizationSitesPeoplePer yearPer personFirst year, with facility integration
A small residential home125$5,875$235$8,375
A single program160$10,540$176$13,040
A two-site program290$15,310$170$18,560
A multi-program agency6250$36,850$147$43,100
A provider network20800$98,400$123$115,150
A small home practising every month125$6,588$264$9,088

State and regional government

Quoted

A state child-welfare or behavioral-health agency, a county or a tribal nation. It can also be a regional consortium licensing on behalf of its providers.

Why this is quotedQuoted, because the unit is a jurisdiction and not a site or a user, and because the honest comparison is what a state already spends on a physical simulation academy. Illinois pays about half a million dollars a year for one of its simulation training centers. A statewide license should cost less than that and reach every provider in the state.

02

How we charge, and how we will not

The commercial terms are part of the product.

A training platform that meters practice, bills per departed employee or holds your own records hostage is telling you what it is for. These are the terms we will put in a contract.

Users are counted once a year and are reassignable.

Residential child care turnover in New York was about 57% in 2022, according to COFCCA. Billing per named user would charge an organization twice for one funded post, and would make the product more expensive precisely as the problem it addresses gets worse.

Annual terms. Monthly is available at a 15% premium.

Programs are funded annually against contracts and grants. Monthly billing looks friendlier and creates a procurement conversation twelve times a year instead of once.

Practice is never metered, capped or cut off during the year.

A meter makes a supervisor ration practice, and this product is an argument for practicing more. Thirty sessions per user per year are included and pooled across the organization, above typical use. Sessions beyond the pool are reconciled once, at renewal, at a published rate that falls with volume.

Your scenarios, your rubric and your records are yours, and exportable.

Competency records outlive vendors. An organization that cannot leave with its own evidence has not bought a training platform, it has rented a dependency.

No rating, score or competency record is ever adjustable by payment.

It should not need saying, and in a product that both grades staff and takes money from their employer, it needs saying in writing.

Updates and new curriculum are included in every tier, forever.

A customer running a superseded de-escalation model is a safety problem, not a revenue opportunity — and charging for the correction guarantees the least-funded programs are the ones running the old content. Paying more buys influence and early access, never the right to be current.

There is no certificate of completion. Ever.

This platform’s central argument is that completion is not competency. Issuing a certificate for finishing a session would sell the exact artifact the product exists to argue against, and a buyer who noticed would be right to walk out. What is certified is verified competency. That means three certification sessions across two scenarios and two developmental bands, with no critical misses and a demonstrated recovery. Every certificate shows its own conditions, rubric version and expiry.

A sponsor can pay for access. A sponsor can never influence content.

There is third-party money in this sector and we intend to use it. A carrier might license seats for its policyholders. An association might endorse the platform, or a foundation might pay for licenses for programs that cannot. None of them can buy influence over the curriculum, the scoring, the difficulty or which personas exist. None of them can buy a single competency record. Nothing sponsored ever appears inside a session, on a scorecard, on a competency record or on a certificate. A logo on an evidence document gives a surveyor a reason to discount everything else on it.

Design partners start with a paid pilot, priced from the rate card.

There is no efficacy evidence for this product yet. A pilot is how an organization finds out whether it works on its own floor before committing to a year. It is priced from the published rate card, and its platform and session portion counts toward year one if the organization signs an annual contract within 60 days of the pilot ending.

03

How often this is used

Not once a year. Continuously, because your staff turn over.

The sector’s rhythm is onboarding that never stops, an annual refresher the regulator asks to see, and the unscheduled session after an incident. That is why this is an annual subscription instead of a per-course fee. A per-event price bills you most in your worst year. It also makes a supervisor hesitate to send somebody back after an incident, which is when practice is worth most.

First 30 days

Three to five sessions across the foundation pillars, at rising difficulty.

When staff turnover in residential care can pass 50% a year, somebody is always in their first month. This is the largest share of use and the place a competency record starts.

Quarterly

One or two adaptive practice sessions, chosen from what the last debrief flagged.

Short and frequent beats long and annual for a skill that has to work under arousal. It also produces the trend line a supervisor needs, which a single yearly event never can.

Annually

A certification run — multiple scenarios and developmental bands, difficulty locked.

Aligns with annual refresher rules such as Massachusetts’s eight hours a year, and with crisis-intervention certifications that are valid for one year.

After an incident

A targeted session on the competency the review identified, with the debrief attached.

Unscheduled and the moment practice is worth most. A price that charges per session would make a supervisor hesitate here, which is why this platform never has one.

04

Staying current

Nobody pays extra to be up to date.

You asked whether an organization should pay more to keep a license current as new scenarios and learning are added. Our answer is no, and it is not a concession. A customer on an outdated de-escalation model is a safety problem. Charging for the update would leave the least-funded programs on old content, and their staff need it most.

Included in every tier, at every price, forever

  • Every new persona, scenario, pillar and lesson as it is released
  • Every platform improvement, at the same time as every other customer
  • Annual clinical review of the core curriculum, with the reviewer named and dated
  • Rubric re-versioning when your own framework changes
  • Nobody is ever left on superseded clinical content to make an upgrade tier work

What we commit to shipping: A scenario pack each quarter, a new persona or developmental band each year, and an annual clinical review of the whole curriculum with the reviewer named. Published so “updates included” is a commitment with a shape rather than a word in a contract.

Support, included with every site

  • Email support, with a reply within 2 business days
  • A 1-hour review with us each quarter, for each site
  • Up to 4 small scenario or rubric adjustments per site per year
  • Rubric re-versioning when your own framework changes

Beyond that: extra work is $125 an hour, and it is always quoted to you before it starts.

What legitimately costs more is influence and speed — commissioning a scenario into the core library, early access, a say in what gets built next. That is the Curriculum Partner add-on below, priced as what it actually is rather than dressed up as maintenance.

05

How this gets paid for

Some of this may not be your own money.

Worth establishing before discussing price: some staff training in this sector can be reimbursed or funded from outside your budget. Each route below names what your finance lead has to confirm, because we will not assert it on your behalf.

Title IV-E training reimbursement

75% federal match

Title IV-E reimburses allowable short-term training for child-welfare staff at 75%. Since the Fostering Connections Act of 2008 that includes staff of private licensed child-welfare agencies as well as public employees. The claim is reduced by the share of children served who are IV-E eligible: at 50%, a $14,110 license for 90 staff at one site would recover about $5,300.

You confirm: The reimbursable share is the agency’s IV-E eligibility rate applied to eligible costs, it is claimed through the state agency, and what qualifies varies by state plan. Your finance lead confirms it, not us — we provide the training description and the competency records a claim needs.

Liability and workers' compensation carriers

Underwriting, credits or premium incentives

Some liability and workers' compensation carriers fund risk-management training for the organizations they insure. In medicine there is direct precedent for simulation specifically: CRICO, the insurer for the Harvard medical community, has reduced malpractice premiums for clinicians who completed simulation-based training. Evidence that de-escalation training reduces staff injury claims is mostly reported by training vendors, not independent studies.

You confirm: Every carrier program is negotiated, and no credit is automatic. The useful asset is the per-turn competency record, which is a far stronger submission than an attendance roster.

Foundation and philanthropic funding

Pilot and first-year costs

Some child-welfare foundations fund workforce development, and a first-year pilot with a measurement design fits that kind of grant.

You confirm: Grant cycles are slow and this is not a route to revenue this quarter. It is a route to a design partner who can afford to become a customer.

State workforce and Medicaid innovation funds

Varies by state

Several states fund behavioral-health workforce development directly, and a license held by the state on behalf of its providers reaches every program rather than the few that can afford it.

You confirm: Entirely state-specific, and a procurement rather than a sale.

06

Formal acknowledgment

We will not issue a certificate of completion.

Completion is not competency. That is the argument this whole platform is built on, so selling a certificate for finishing a session would undercut it. What we certify is verified competency: three certification sessions across at least two scenarios and two developmental bands, no critical misses, and a demonstrated recovery. Every certificate carries its rubric version, the scenarios, the bands, the named approvers and a 12-month expiry on its face — and says plainly that it is not a license, not an accreditation and not a continuing-education credit.

Digital certificate and verifiable record

Included

PDF plus a permanent record carrying the rubric version, the scenarios, the bands and the expiry. Exportable, and yours if you leave.

Printed certificate, posted

$18 each

Heavy stock, printed and posted. Priced at fulfillment rather than as value — it is the same claim on better paper.

Wallet card with verification code

$6 each

For staff who are asked to evidence current training on shift. Carries the expiry date on its face.

Continuing-education credit

Not offered

We hold no accreditation from any continuing-education body and will not imply that we do. If your organization is itself an approved provider, the competency record carries everything a CE submission needs.

07

Add-ons

Charged once, where the work only happens once.

The platform is never sold as a perpetual license. A competency record that stops being maintained is worse than no record, and a one-time platform fee is a promise to maintain something forever for nothing. These are different — they are work with an end.

Bespoke scenario authoring

one-time$2,500 per scenario

A situation particular to your intake, your building and your population. It is written with your SME and goes through the same release gate. It is yours to keep and export.

LMS, SSO and HRIS integration

one-timeFrom $6,000 one-time

SCORM/xAPI into your existing LMS, SAML single sign-on, and completion and competency data written back to the system your compliance reporting already comes out of.

Curriculum Partner

annual$12,000 per year

Two scenarios a year commissioned into the core library with your SME. Early access to everything before general release, a standing seat in the roadmap review and priority clinical sign-off on your own lessons. Paying more buys influence and speed. It is never the price of staying current: every tier gets every update on the day it ships.

Printed competency certificates

one-time$18 each, or $6 for a wallet card

The digital certificate and the verifiable record are included in the verified competency program. Printed copies on heavy stock and wallet cards with the expiry date are priced at what printing, stock and postage cost. It is the same claim on better paper, and nobody should pay for the claim twice.

Verified competency program

annual$39 per staff member per year

Certification-mode sessions and the multi-scenario verification lock. Expiry and renewal tracking, and the auditable record a surveyor asks for. Sold separately because most organizations should start with practice and add verification when they trust the grading.

08

What these numbers were set against

The comparables, including the ones that make us look expensive.

Published so the first procurement conversation can start at the second question. Where a figure comes from a review site instead of the vendor, it says so. Most vendors in this category do not publish prices at all.

Relias — the incumbent LMS in behavioral health

reported, not published

Not published. Third-party estimates vary widely.

Compliance and course content, not competency measurement. Relias does not publish prices. It is the floor a buyer will compare us to, and the honest answer is that we are not the same product.

Second Nature — AI role-play for sales teams

reported, not published

$30–$40 per seat per month, around $20,000 minimum

The closest technical comparable and a completely different buyer. $360–$480 a year per seat is what this category costs when the buyer is a revenue team.

Zenarate — AI role-play for contact centers

reported, not published

reported around $80,000 a year, 200-learner minimum

Unreachable for a single program at any price, which is most of this market.

Illinois State University Child Protection Training Academy

$2.1M DCFS grant over four years (2024)

A physical simulation lab where new child protection investigators train with actors, and the third such lab Illinois has funded. The first, at the University of Illinois Springfield, has been independently evaluated since 2016. It is also the number a state license should be measured against.

CPI crisis-intervention certification, the incumbent for de-escalation

reported, not published

Priced per person. Participant certification is valid for one year

Instructors renew every two years. This is the budget line a program already has: per person, per event, and renewed annually. CPI’s prices are not included here because we could not find a published figure to cite.

Annual refresher required by regulation

8 hours per member of staff per year (Massachusetts)

Massachusetts requires eight hours of refresher training a year for anyone who may care for residents of a licensed residential program (606 CMR 3.00). Other states set their own rules. The annual cycle is not our preference. Many programs are already funded around it.

Cost of replacing one direct-care worker

reported, not published

about $4,200

Not a price comparable — the return one. The figure is a 2025 estimate for direct care workers in long-term services in Pennsylvania (Innovation in Aging). For illustration, a 90-staff program at 50% turnover would spend roughly $189,000 a year replacing staff, and a license for those 90 staff at one site is about 7 percent of that.

Per person, we cost more than a compliance LMS and less than AI role-play for sales teams is reported to cost. That gap is the product.

Before any of this

Design partners start with a paid pilot: 30 days of setup, then 90 days of practice.

There is no efficacy evidence for this product yet and we will not imply otherwise. A pilot is how your organization finds out whether it works on your own floor before committing to a year. Named staff in your own programs practise on scenarios set to your procedures, and you get a combined report each month and at the end. It is priced from the rate card above, as set out below. We need two things from you: which scenarios matter most in your setting, and what a good response actually looks like on your floor.

Design-partner pilot

  • 30 days of setup, then 90 days of practice.
  • The platform subscription, prorated from the annual rate card.
  • Practice sessions beyond the included pool at the published $0.95 each.
  • Upfront facility procedural integration at the published rate: $2,500 for the first site and $750 for each additional site.
  • Pilot support at $125 an hour.
  • Paid 50% at signing, 50% at go-live.

Worked example: 3 sites, 12 testers: $7,900 ($1,600 platform + $300 sessions + $4,000 integration + $2,000 support).

Conversion credit: the platform and session portion counts toward year one if your organization signs an annual contract within 60 days of the pilot ending. Integration is never charged twice.